Custom cheerleading uniforms make a statement. It's that simple. The process of designing a custom uniform, however, may not be so simple, and can actually be overwhelming for a first time customer. To learn more about the rewards, benefits, and even struggles of ordering a custom cheer uniform, we talked to our GK Cheer National Sales Manager, Alicia Whatley. Here's what she wants you to know.
GK: We know that the custom design process can be overwhelming to a customer. How do you help them through the process?
AW: Yes, the custom design process can be very daunting for a customer, especially if they aren't familiar with the process. It's important that these customers have a basic overview of the steps we'll take to move forward. First, we'll establish a budget, as well as a necessity and wish list. From there, the customer can begin building their uniform. The GK Account Managers are always available to answer questions, either immediately or shortly thereafter, any time of day. Prompt customer service is a vital step in the overall process. It can make a world of difference when assisting a cheer program with a new uniform design.
GK: Many customers have the misconception that all custom designs are expensive. What recommendations do you have for budget-conscious customers?
AW: Building a custom uniform is no different than building a house or ordering a pizza. Added options create a unique and intricate look, which equates to more money. It's that simple. There's an advantage to working with an Account Manager because we're familiar with the GK pricing structure, allowing us to guide you through your list of priorities. We have a wealth of knowledge and we've seen a variety of designs and ideas, both practical and eccentric. Sometimes the cheer look you're going for can be accomplished with a slightly different and less costly variation of elements.
GK: What are the benefits of a custom design?
AW: The benefits of a custom design are endless! Any cheer uniform can tell onlookers a bit about your team through style and color selection. A custom design has the potential to tell a story, to really make a statement. No two cheer programs are alike, so why should they have similar uniforms? In addition, the power that these masterpiece uniforms have over your team's confidence and motivation is awesome. You'll find that looking the part of a high profile team helps performance levels tremendously. Psychology is a power tool.
GK: What is the most popular custom design trend this year?
AW: One of my favorite trends in cheer apparel is the cheer leo. It's brilliant! Not only does it offer great coverage, but the athletic support of the garment is incredible. It's form-fitted for increased safety and comfort, and WOW does it look sharp!
GK: How do you feel when you see one of your designs hit the competition floor?
AW: It is a truly rewarding feeling seeing a uniform hit that competition floor and come to life! Custom uniforms aren't just about style and color. They're about embellishments, appliques, and unique logos. They're about combining styles from two different uniforms to create a complete masterpiece, one that says, "Hey, this is who we are!" Most importantly, it's a source of pride for everyone involved in the program. Taking that pride to competition is what we live for.
There you have it. Hard work and raw talent take teams to competitions, but a custom-designed cheer uniform really makes a team shine among their peers. Do what you can to take your team to the next level, and remember to ask your local Account Manager for assistance through the process. If a completely custom design doesn't strike your fancy right now, we've got some amazing Special Order designs that allow you to personalize your look without customizing it. It's all about taking your team to the next level. Do it anyway you can.
GK Cheer. The Next Level.